Smoothing fast mask for frizzy hair Fast-acting smoothing mask for thick and coarse frizzy hair. This nourishing treatment provides long-lasting frizz control and makes it easier to achieve sleek, smooth styles. Our mask instantly tames unruly hair to make it smoother. With certified regenerative...

Curl-enhancing shampoo for curly hair Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it has carbohydrates to...

Smoothing fast conditioner for frizzy hair Fast-acting smoothing conditioner for thick, and coarse frizzy hair, transforms unruly locks into smooth, manageable hair, enhancing overall hair smoothness and shine. With certified regenerative apple pulp extract containing carbohydrates and antioxidants, it provides deep hydration and effective...

Curl-defining moisturizing cream for curly hair Moisturizing cream for defining natural curls and waves while delivering deep hydration. It improves hair elasticity, helping curls retain their shape with a soft, light hold that never feels stiff. It tames flyaways and smooths the hair cuticle...

Curl-enhancing fast conditioner for curly hair Fast-acting curl-enhancing conditioner for wavy and curly hair. It quickly detangles while reducing breakage and frizz, enhancing curl elasticity for bouncy, defined curls. Hair is left soft, light, and shiny with improved manageability. With regenerative baobab pulp, it...

Enhancing shampoo for blonde hair Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Shampoo for natural and treated blonde hair. It gently cleanses, removing buildup and hard water metals residue, preserving hair colour and preventing unwanted shifts in tone....

Reinforcing extra-shine serum for natural and treated blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and...

Fortifying, enhancing conditioner for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic...

The perfect extraordinary beauty set for amazing shine and beauty to the hair. Celebrate the festive season with the ultimate gift of beauty and care. The OI Discovery Gift Set features travel-sized versions of our best-selling OI line—ideal for gifting or indulging yourself during the holidays.Thoughtfully...

Serum for scalp and fragile hair prone to falling out Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density and thickness. Powered by a Hair Energy...

Revitalizing mild shampoo for fragile scalp and hair prone to falling out Our mild shampoo for fragile scalp and hair, prone to falling. It moisturizes and stimulates for shiny, invigorated, and healthy hair without breakage. Reinforces weak hair, preventing breakage, and reinvigorates the scalp...

Delicate shampoo for all hair types Gentle, lightweight shampoo suitable for all hair types, ideal for everyday use. This delicate formula cleanses while delivering softness and natural shine without weighing hair down. With regenerative white hibiscus extract , it contains antioxidants that neutralize free...

Delicate fast conditioner for all hair types A lightweight, quick-action conditioner suitable for all hair types. This gentle formula effortlessly detangles while delivering soft, shiny results. It provides instant manageability and silkiness without weighing hair down, making it ideal for frequent use. With regenerative...

Multi-function oil texture shampoo for all hair and skin types This multi-functional cleansing nectar is the perfect all-in-one solution for both your hair and body. Its delicate, oil-based texture gently cleanses while delivering hydration, for soft lightweight hair and suppled, moisturized skin. Suitable for all hair and...

Repairing mask for colored or lightened hair. Part of the new Beautiful Things Line, this repairing and restoring leave-in hair mask protects daily damage while delivering softness, shine, and long-lasting color. Powered by Biomimetic Botanical Filler and Vegan Collagen, it repairs the hair fiber, restores essential lipids, and shields against UV rays, pollution,...