Fortifying, enhancing conditioner for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic...

Taming trio for soft, effortless waves Tame frizz, add shine, and create effortless texture. LOVE SMOOTHING Serum calms, protects and softens, OI Oil gives luminous shine, and Dry Wax Finishing Spray adds touchable movement and beachy dimension. "A few drops of OI Oil adds...

The perfect extraordinary beauty set for amazing shine and beauty to the hair. Celebrate the festive season with the ultimate gift of beauty and care. The OI Discovery Gift Set features travel-sized versions of our best-selling OI line—ideal for gifting or indulging yourself during the holidays.Thoughtfully...

Styling set for a salon-like blowout at home Perfect your blowout with this set of three must-haves for bouncy, salon-like styling. Cleanse and condition with MELU, formulated for anti-breakage and elactizing effects. Finish and prime with This is a Blow Dry Primer, to protect...

Haircare set for high-shine and all-day frizz protection.Rich OI Hair Butter and silky OI Oil -perfectly setting the stage for full, luxurious DIY curls.Want bouncy, defined curls? You can turn to an easy DIY hair routine. After using OI Hair Butter on damp hair...

Serum for scalp and fragile hair prone to falling out Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density and thickness. Powered by a Hair Energy...

Revitalizing routine to boost scalp health and hair strengthRevitalize your scalp and strengthen fragile hair with the Energize & Detangle set. Cleanse and refresh with Energizing Shampoo, formulated to stimulate and invigorate the scalp. Use the Landkeeper Brush for effortless, breakage-free detangling. Complete your...

Tame frizz and smooth hair with this for effortless messy waves Tame frizz and smooth hair with this set for effortless messy waves. Since she has naturally "frizzy" hair, Annette Vartanian (@vintagesplendor) needs smoothing products that can tame her waves. That's why she uses...

Thickening tonic for scalp and fragile, thinning hair Leave-in tonic to increase the diameter of the hair fiber, expanding it from the very first application. Hair looks shiny and full bodied, but not weighed down. Regenerates and invigorates the scalp.

Revitalizing mild shampoo for fragile scalp and hair prone to falling out Our mild shampoo for fragile scalp and hair, prone to falling. It moisturizes and stimulates for shiny, invigorated, and healthy hair without breakage. Reinforces weak hair, preventing breakage, and reinvigorates the scalp...

Leave in gel treatment with a revitalizing and fortifying action. Leave in gel treatment with a fortifying action. It gives strength and body to fine and stressed hair with a revitalizing cosmetic effect. It moisturizes and invigorates the hair, creating a light styling effect...

Luxurious Detangling Kit for All Hair Types Tame knots and tangles with this OI-powered trio. Designed for shine, hydration, and softness, this kit will leave hair combable and light. Ideal for all hair types and daily use.

Seasonal treatment for scalp and fragile, thinning hair Regenerating serum recommended for hair loss due to stress and seasonal factors, and also as a preventive treatment. It reduces hair loss and improves hair density and body.

Revitalizing anti-hair loss treatment A strengthening shampoo and serum duo designed for fragile and weak hair prone to breakage and hair loss. This complete treatment gently cleanses, hydrates, and invigorates the scalp while nourishing and softening the hair, leaving it shiny, revitalized, and full...